Viva Magenta, Pantone’s Colour of the Year

2023 is set to be the year for empowerment, vibrantly stepping into your new life. Viva Magenta is just that, it’s powerful, brave, vibrant, and empowering.

Viva Magenta has been chosen as Pantone’s colour of the year for 2023. But what does that mean for the world of interior design? Viva Magenta is the definition of power in a colour. The bold nature of the colour adds a vibrant edge to any space. Pantone describes Viva Magenta as daring, a colour to bring drama to a space in one small dose.

From vibrant colours or warmer tones to adding a touch of green or maybe even going minimal, Viva Magenta packs a fiesta of qualities that can turn any space into a place of empowerment.Image

Vibrant Colours

Of course, the obvious one is that we will see homes with more vibrant colours this year. Viva Magenta’s vibrancy can be complemented with other vibrant colours and tones of red. Being a part of a family of red colours, when combined, together they create a powerful and bold design which empowers the space and brings it to life. Using a palette of vibrant colours to transform a space, power becomes a statement that empowers the space.

Warmer Tones

On the other end of the spectrum, we are probably going to see warmer tones being used to decorate. Viva Magenta is a bold colour, the cluster of vibrant colours isn’t necessary to present a brave space, the essence of Viva Magenta alone presents itself as powerful. Warmer colours take charge and create a balance between the vibrancy of Viva Magenta and calming effect of warmer tones creating an empowering space. By adding warm tones of wood effect vinyl, spaces become homely while offering a space that encompasses the vibrancy of Viva Magenta.

Green Plants Everywhere

Green is the ultimate colour to bring balance to a space. Green falls as the opposite of red on the colour wheel, which makes it the perfect colour to transform a design and create meaning. From tropical plants to green suede sofas, green is a colour of serenity and transformation. When combining these two colours together, empowerment is a word that stands strong. Botanicals have been a trend for many years and it’s unlikely we will see this trend fade anytime soon. Adding a high-standing plant or maybe a mini plant pot adds that intrinsic contrast that every space needs.


Minimalism is never out. Adding minimalistic colours, patterns, or textures to a vibrant colour allows a space to breathe. The perfect way to calm a space with a vibrant colour is to add a white wall, it’s simple, quiet and minimal. Viva Magenta does well to express its brave features through its vibrancy without the need for a collection of vibrant colours crowding a space. Now we aren’t saying that clutter is out but keeping things minimal provides room for a vibrant Viva Magenta to thrive.

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